“Secrets From Your Sister is a bra-fitting boutique with a highly curated selection of top international brands. To align the identity with the company’s values and offerings, we re-branded the store SFYS, then gave it a voice that reflects the brand’s quirky sensuality and celebration of women. Colours, typography and finishes mirror the detail and textures found in the lingerie while texts hint at the wealth of wisdom to be found in this welcoming sisterhood. In collaboration with fashion photographer Anna Wolfe, we produced portraits of women just as they are: honest, sensual and comfortable in their bodies.”
Designed by Blok