“Sisu Africa is the core brand for business from, to, and within Africa. The business concept has its origin in combining Nordic country business ethics and guidelines with business related to Africa – avoiding the bureacracy associated with Nordic countries in general.
“Sisu Africa concept can be seen as a business platform for a diversity of different businesses and companies with aim to long-term operations that benefits the locals, the investors, and the Sisu Africa team. The mission of the concept is to ensure that when the Sisu Africa concept and brand are used, the concept is a guarantee for doing the business in a correct way. The stakeholders, independently whether investor, business partner, or employee, will be selected based on ’coeur’, heart – the will and intention to participate in doing business with a good heart.
“Technical skill can be taught – good will and heart cannot.”
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