“Ashlee Springer, an up-and-coming wedding and event planner, needed a strong identity for her event planning business, Smash Events. Having spent a lot of time immersed in the wedding culture, Ashlee wanted something that would stand out from the cliché wedding imagery she had seen, with strict instructions to avoid anything relating to “princess” or “dream”. (It was easy to agree with that!) We wanted to create something that was iconic, not cliché, and representative of Ashlee’s modern style and energetic spirit.
“In addition to the logo and business cards, we created a sales postcard for Smash Events. Because wedding expos are typically full of vendors and sales literature, we wanted to create a sales postcard that was more like an ad you would see in a fashion magazine. We crafted the copy and design in an editorial style for a strong visual impact.”
Designed by Fixer Creative Co.