“Smithfield NYC is becoming one of New York City’s great bars. Run by guys with passion for sports, food and beer. The bar features 200 year old reclaimed California red wood and ironwork contemporary to the building’s 1930’s origins. We created their visual identity and applied it to all their business cards, menu’s, adverts, website, t-shirt and beermats. The website’s football fixtures system allows users to get a full overview of all fixtures on show or the choice to go straight to the country they are most interested in, have a look. Search engine optimization was always in mind too, it’s worked, Smithfield have had over 100,000 unique visitors to the site in their first four months (admittedly the Euros might have played a minor role in that too).”
Designed by New Graphic