“Our design approach is defined by a meeting of concept and craft. We believe that work must always be founded in strong concept and we don’t believe in using 4 inks if 2 will do. We wanted our own printed materials to demonstrate the best-case impact achieved by intelligent and strategic use of a two-colour production process on both premium and commodity stocks.
“By using our visual triggers of geometry and colour, beyond the normal containment of a marque or icon and type lockup, we define the aesthetic and layout of each piece as a whole. The result is a breadth of organic brand expressions; related, but not repeated. Each item serves individually and in concert, to identify the studio and our approach.”
Designed by Studio Constantine