“The design of our own visual identity was like the architect designing their own house – full of opportunities, but with unique challenges too. We had to deal with several criteria: differentiate ourselves from the competition, be recognized professionally, reflect our international career and above all be proud to represent this brand in order to become its promoters.

“For the visual identity of the studio, we created a brand platform that reflects us, communicates our values and our ambitions. The brand was born of a strong and minimalist graphic universe that reflects our professionalism and leaves room for creativity. From selecting the name to creating a website and social media presence, all the communication tools were created so that the studio can make itself known. We developed graphic language that awakes the sense of adventure and the path that customers have to go through to achieve their goals. This is why a direct parallel with the world of roads and mountains has been imagined.”

Designed by Studio Miles