“Working with just an existing logo, we revitalised Stylecraft’s established yet slightly tired looking brand with a fresh, modern, energetic and flexible identity system.
Taking cues from the logo and capitalising on Stylecraft’s ownership within the category of the bold pink colour, we developed a circular visual language that could adapt and change according to needs. The resulting suite of stationery, communication and promotional collateral is lively, engaging and accurately captures the design sophistication for which Stylecraft is well known.”
Designed by THERE