“Supergraph, a new contemporary art and design fair asked us to develop a brand identity was strong, industrial and friendly. Supergraph, run over 3 days in the Melbourne summer and held in the Royal Exhibition Buildings, encompasses various artist-run stalls, live demonstrations and workshops and features both affordable and high end curated artworks. We developed custom typography for the logotype and a signage and flexible design system based on patterned perforated metals which represented the diversity of the fair and is re-usable for subsequent years. The yellow made for a fun and strongly colour coded event which carried through to the responsive website design, various print material and exhibition design including a 12 metre long yellow metal sign which we enjoyed watching people interact with.”
Designed by A Friend of Mine