“We set out looking for something substantial and unique. We loved the idea of letterpress on the heavyweight Crane, and we stuck with a single color to offset some of the cost. From the start, we were attached to the idea of everyone having their own unique ‘back,’ and we played around with several different options before arriving at the headshots. The loose halftones worked well—corresponding with the one color theme, and creating a nice texture. And due to the coarse dot pattern, the headshots are somewhat dynamic in their appearance – up close they appear as an abstract pattern, and at a distance they read as a crisp headshot.
Working within the restrictions of letterpress really inspired us to look at things differently, and we couldn’t be happier with the end results.”
Designed by Tactic Marketing