“Steve Bland is a re-toucher extraordinaire. Multi skilled in the mysterious ways of photoshop and a true Mac wizard. He asked me to create an identity that stood out from the usual, would appeal to the creative industry and reflect his sense of fun and humor. And so, plain old Steve Bland became ‘The Great Blandini’ and an engaging, Victorian inspired typographic identity unfolded. Referencing an era when magic was still truly magical.
The identity includes ‘playing card’ business cards, featuring a different photoshop trick on each one and magic wand poster proofing tubes.
Designed at Interbrand with Malin Holmstrom, Andrew Droog and Mike Reed.”
Designed by Mike Rigby