“The Greenwich Hotel, Robert DeNiro’s 88-room luxury property in TriBeCa NYC, is the premier destination for the discerning traveler. Mr. DeNiro built the hotel with incredible attention to detail, using the finest materials and sourcing exquisite décor for his one-of-a-kind rooms, common spaces, and the renowned Shibui Spa.
Our intention was to bring the level of detail and sophistication at the heart of the brand to its key collateral in print and on the Web. We added personal touches to items like the keycard envelope, which features images of old-fashioned keys and is rubber-stamped with the guest’s room number at check-in. We designed the Welcome Kit, which includes the hotel’s guest directory and room-service menu, and we refined the logo, corporate stationery, business cards, and other printed materials. With Shibui Spa’s director, China Paradelo, we revamped the spa menu and collateral. Our latest project is the design of the Drawing Room, the hotel’s blog and a go-to resource for the neighborhood‘s visitors and locals.
The Greenwich Hotel has been featured many times in the press, most notably in Vanity Fair,
Bazaar Japan, and Travel & Leisure.“
Designed by Apartment One