“The High Five Factory is a small business specializing in custom photo booth backdrops and props often used at corporate events, weddings, and parties. The target demographic is 20-30 year old consumers who appreciate a fun, diy aesthetic.

Keeping this in mind, I chose a playful approach in the design of their logo by creating custom hand-drawn text. Since the ladies behind The High Five Factory have a passion for colors and often incorporate neons and sparkly strips of fabric into the custom-made backdrops, I incorporated many of their favorite colors into a custom geometric pattern that portrays their youthful and energetic aesthetic. This pattern is intended for use on their business cards and was also turned into a grey repeat pattern for use as a subtle background for their blog.”

Designed by Julie Edwards