“The Hugo is an iconic new multi residential development in emerging Footscray. We were engaged by Faymus to create a striking identity and marketing campaign that positioned the apartments in a very unique space. It was important that we captured the spirit behind the developers vision of the awakening of Footscray and its rich culture and diversity. We titled the project Footscray Reimagined.

“We commissioned local artist Andy Murray (Gatsby) to illustrate our visions of a vibrant Footscray lifestyle. The collaboration added great depth and authenticity to the project. We also engaged photographer Sayher Heffernan to capture a rare and beautifully honest side of the West.”

Designed by Studio Brave