“New Theatre is one of Sydney’s oldest, proudest and most independent theatre’s. With 80 years of rich history, firm beliefs and an undeniable passion for the arts, New is a peoples theatre in the truest sense. Their ethos is about celebrating alternative theatre and helping to grow the careers of anyone and everyone who wants to get involved.
“The theatre is run – on a voluntary basis and a shoestring budget– by some of the most passionate and dedicated people you could ever hope to meet. It plays a crucial role in the local community, providing support and mentoring for actors, writers, sound, set and lighting designers of all experience levels.
“The logo combines the three initial letters of The New Theatre into one simple mark. It is also completely rotatable, allowing interesting juxtapositions of messaging.
“The theatre has a real ‘all in’ mentality, with board-members often seen pulling pints on opening nights. A determination to offer alternative viewpoints and unexpected twists to productions is what has always stood the theatre apart. Now they have a bold, simple and exciting brand that truly celebrates their uniqueness. ”
Designed by Mike Rigby