“The latest offering from James Beard Award-winning Chef Mike Lata, The Ordinary is a nationally-recognized seafood concept in Charleston, SC with a wholly unique culinary perspective.
“Our objective was to introduce Lata’s groundbreaking restaurant to local, regional and national audiences and engage critics, taste-makers and everyday visitors.
“From it’s inception, the unconventional name and textured identity design drove national attention to Lata and his saltwater-soaked menu.”
Designed by Fuzzco