“Created by DJ Michael Smith, The Playlist Generation is a sonic branding company. Influenced by changes in the music industry due to technology, and the distribution of the playlist over the internet – The Playlist Generation was created to reflect the new way we consume music. RoAndCo created their brand identity along with a system of icons to represent the history of music – from fireside drum circles to today’s form of music distribution: the playlist.”
Designed by RoAndCo