“The Press Room Group has an established reputation in Hong Kong for offering high quality food matched with a considered wine offering in prominent locations. They also pride themselves on having a flare for good design and a deep appreciation for the arts. The Principal is the sixth offering from the group, situated on the site of a formal girls school where one of the co-founders mother was once the principal, thus the name.
“Studio Round was engaged to create the visual identity for the restaurant and Hecker Guthrie, the interior. Both parties took a straightforward approach and played up the scholastic reference. Our response included a series of simplified school crests to sit alongside a strong wordmark and a graphic palette that referenced the former school’s colours and uniforms. ”
Designed by round.