“Fable&Co. were delighted to develop a unique brand proposition & identity for a new, high calibre co-working community in Brighton. Our journey began with extensive research, from interviews, focus groups & workshops with our discerning target audience, to visiting over 15 of the UK’s most progressive, inspiring & established co-working spaces. Following the comprehensive research, a unique brand strategy was forged, ensuring the proposition established a strong emotional connection with the audience, along with addressing the importance of the customer’s practical, everyday co-working needs.
“Our community will house an array of formidable creatives, ambitious tech entrepreneurs & enterprising startups. It will offer a new level of quality & elegance to the South Coast’s thriving co-working scene.”
Designed by Fable & Co.