“The Spence is one place where you can come see celebrity Chef Richard Blais cooking his innovative meals based around what currently inspired him… and there is no limit to what that might be. BoyBurnsBarn was proud to work directly with Chef Blais and Concentrics Restaurants in developing the branding for this Atlanta eatery.
“The term “spence” is old Irish slang for a dispensary which is a place in the home where spices and various cooking ingredients are stored. This particular “spence” happens to belong to Chef Richard Blais. What he keeps here is an ever changing collection of menu items and a great place for people to gather, converse and eat.
“For the logo we focused on the idea of gaining access to The Spence. The key symbolizes access to a unique dining experience, how Richard works and his world. The key belongs to Richard but he’s giving it to you. A simple red, white, black color palette was selected as a nice simple canvas to let the food be the center of attention.
“This is a place where putting elbows on the table is allowed. Interaction between the preparer and the one dining is expected. A finished plate is just as important as a full one. With that atmosphere in mind the collateral created is simple and easy to interact with. A silk screened legal size folder houses the ever changing menu. Rather than placing the food into categories it features “Food To Eat” and “Things We Drink” as its only two categories. Wine is divided between the “Tried and True” and “Leap of Faith”. At the top is a list of the things that have been on Chef Blais’ mind of late to give you a sense of why you’re eating what you’re eating.
“Additional design elements feature hand painted table numbers, signage for the interior and exterior, packaging and illustrated graphics which were used throughout the space and branding collateral.
“The final experience is more about food and the enjoyment of eating. A bit less style and a bit more substance which is always appreciated by someone hungry.”
Designed by BoyBurnsBarn