“Chicago’s Third Coast International Audio Festival (TCF) is an organization, festival, radio show, broadcast, competition and forum which showcases a robust array of curated feature and documentary audio work and promotes audio culture for radio-makers and listeners worldwide. TCF does this on-air, on-line and through a variety of events and conferences. Faust was retained by TCF to redesign their identity and website simultaneous to their leap to independence from Chicago Public Radio in 2009. TCF’s name and reputation were already on solid ground: TCF was widely likened to what Sundance was to independent filmmakers. An identity redesign was an opportunity to better project their own organizational characteristics which they described as competent, down-to-earth, playful and good-humored. Further, they felt a need to better reflect their audience’s characteristics described as being a wide combo of older folks influenced by nostalgic feelings toward radio and younger folks who approach old media as new again. They were quick to point out that TCF was not about the tools or the polish, but the community and ideas. Faust created an identity (including a logo which they fondly have embraced as their mascot) which successfully embodies their urban location, wit, approachability and function. Faust provided concept, design, art direction, production and print management.”
Designed by Faust