“Trainline is the leading online provider of rail tickets in the UK — a modern and intelligent Company with a brand strategy and look and feel that needed to be made fit for purpose in today’s digital world. Studio Blackburn were appointed to clarify the brand proposition and to create a new visual identity based around the concept of ‘Smarter Journeys’.
“Along with rebranding thetrainline.com to the simpler Trainline, we developed a logotype and bespoke typeface to ensure that the Trainline wordmark and all Trainline communications are instantly recognisable. The t-symbol suggests routes, crossing-points — the meeting point of smart technology and closeness to customers.”
Designed by Studio Blackburn