“Warby Parker is a revolutionary eyewear brand that believes well-designed frames should not cost a fortune. If that wasn’t enough, for every pair of their vintage-inspired frames sold they donate a pair of glasses to someone in need.
“Working closely with the brand’s co-founders, High Tide became the creative force behind Warby Parker – helping to build brand identity from the ground up. Keeping the brand’s core values in mind, we helped develop the name, brand identity, design, art direction, brand strategy, website, UX/UI, lookbook and campaign. Additionally, High Tide helped to create an innovative online presence that showcases the collection, encourages virtual/home try-on, and features a unique yet intuitive User Experience.”
Designed by High Tide