“Wears My Shirt is a new concept in giving: the hub is a website that is a hybrid of social networking and fund-raising. You buy a shirt, enter its code on the site (along with a picture and short write-up) and at some point pass it on to a friend or stranger. Each time the shirt is passed, and the code is tracked, more money goes to the charity, and the shirt’s journey becomes catalogued online.
In addition to initial concepting, we delivered basic branding, brand guidelines, and initial t-shirt designs.”
Designed by The Official Manufacturing Company