“What Matters Most is a film collective based in Los Angeles and New York City. Deeply rooted in storytelling and rich image-making, WMM has never been afraid to experiment with bold new approaches. Their canon of work is executed with brilliant style and exquisite attention to detail.
“We tied all of these elements together in order to create a visual identity that was both clean and minimal, yet bold enough to stand apart. High Tide was responsible for Logo, Branding and Identity, and Stationery.”
Designed by High Tide