“We wanted to create a design that played into the Wind Life brand name, so we chose to use a custom die-cut. The cut-out pattern in the top left corner lets air move through the card; when combined with the black parallelograms, it even resembles the ‘W’ initial or a set of wings. Next, we brought in the turquoise background to emphasize the idea of life.

Turquoise is a color commonly associated with creativity and healing, so it was the perfect match for Wind Life’s identity. We decided to highlight the importance of life by printing that word in white. Adding that one small white element brightened up the design and gave it a lighter, happier tone than the turquoise and black by themselves.”

Designed by Company Folders