“Wolves commissioned us to rebrand the club and its many sub-brands. We engaged staff and supporters – from the tea lady to the chairman – to try to get to the heart of Wolves and to understand what it really means to be a fan. The strong, geometric nature of the crest provided us with the inspiration for the sub-brands and signage, and a strong core message was created that encapsulated the Wolves mission. A new typeface and colour palette have also been introduced that reflect the club’s personality and give new marketing material a consistent look and feel.”
Designed by raw