“Identity for Maison Lipari, a Montreal institution in the distribution of home furnishings. The family business, established for more than 40 years, wished to revitalize its brand image by synchronizing the better high-end products it offers in the catalog. First a symbol to replace a word, then as a typographic, chromatic refinement, brings the brand to heights of elegance – just like the icons it distributes, such Hermes, Christofle or Ralph Lauren, for example.”

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