“With this plastic business card, recipients can literally set their sights on hunting trophy game. We included a transparent window printed with a set of crosshairs in black UV offset ink, so hunters can look through it as if sighting through a gun’s scope. To give them an idea of what they might see on a hunting trip, we made the MH logo transparent and printed over it with a black silhouette of an elk walking through the woods. This makes recipients feel as if they can see the elk through the crosshairs of the design.

Even the layout of the card plays into the hunting theme; we rotated it into vertical position so it would feel like recipients are looking down the long barrel of a gun. The plastic also makes this business card a little more durable, which is a good thing since hunters spend a lot of time outdoors in the elements.”

Designed by Company Folders.

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