“The Advertising Icon Museum celebrates the past and present of the communications that have defined culture as we know it. But how do you create a unique identity around the everyday art that sells us tires and snack cakes? After a bit of exploration, we realized that the best way to pay homage to all the icons of the past is with an icon of our own. Thus “Reggie” was born. His clean, simple presence looks to the future, while the color and forms offer a friendly nod to the golden age of packaged goods.”
Designed by Nathaniel Cooper