“Analina is a traditional store in the city of Chapecó / SC , it exists more than 20 years. Thus the store has become an icon of this city , being a reference point for many purchases. What is curious is all catergorias store product sales , ranging from costumes for parties, accessories for parties and events , material for ballet , swimming accessories, makeup among other things.

“The shop itself did not have a visual identity , so our team was engaged to develop an identity that represented the traditionalism of the company, but a more modern market positioning. We developed a typography for the brand , leaving it all in lower case ( bringing it closer to the public) and developed a family of icons to symbolize the brand.”

Designed by Triocom