“The Crystal artesian wells is a company with more than 25 years . We searched our team so we could reposition and modernize the visual identity of the company . Thus we started working for a better visual presentation , starting the project with a new pattern of colors, textures and typography to stay with all the visual materials.

“The idea symbol tries to portray each new cycle that applies when pierced the ground and find a new water came from.”

Designed by Triocom