“After 20 years as a successful CEO, Bryan Pearson has developed a niche business providing strategic leadership and support for CEOs. Bryan’s company is completely defined by his personal skills and experience, so it was essential for his brand to reflect a high degree of professionalism and integrity.

“To achieve this effect, we created a pared back typographical logo and brought it to life with specialised printing techniques such as embossing and gloss UV’s. These tactile attributes add a sophisticated feel while the silver, white and blue colour palette ensures Bryan’s distinguished reputation is conveyed through a highly polished yet understated visual identity.”

Designed by Strategy