“A pair of plumbers were looking to stand out in the home repair crowd. They approached us with free reigns to create a bold brand that reflected their personality and commitment to high-quality service. Breaking free from conventional trade branding we created a brand that was every bit as humourous, down to earth and approachable as the boys themselves. By focusing on their cheeky personality, we built brand assets that will allow their business to grow while staying authentic.”
“From the typography to the colour palette used, every design decision reflected Casey & Chew’s “no fuss, no faff” philosophy. We went the full monty – brand identity, business cards, website and more – making sure that each touchpoint reflected their personality. It was the small touches, like a bill for ‘The Damage’ instead of a bog-standard invoice.
“We turned an everyday business card (easily forgotten at the back of a drawer) into an ice-breaker and a memorable experience.”
Designed by ORB