“Tank was enlisted to reinvent this established, nearly 30-year-old brand. Public perception primarily focused on the company’s history as a coupon producer, so Tank was tasked with creating a brand that effectively emphasized the company’s innovative digital media offerings.
“Personalization is at the very center of the Catalina brand and was woven throughout the brand system, implemented across a corporate presentation system, corporate video, comprehensive icon system, collateral and environments. An internal communications launch took place at the company’s national sales conference and generated tremendous buy-in and excitement around the company’s fresh vibrant look and feel.”
Designed by Tank