‘Tank and New York fashion house Yigal Azrouël have partnered to create and execute their vision for omni-channel retailing in the rapidly evolving fashion industry. The first collaboration was the staging and theming of the Spring 2014 women’s ready to wear collection, in collaboration with director and photographer Erez Sabag, which launched at New York’s Fashion Week.
“The collaboration continued with a comprehensive brand strategy that integrated fashion and connected design themes across all the Yigal Azrouël marketing channels, including the launch of the revamped, Magento-based, Yigal Azrouël e-commerce site.”
Designed by Tank