“Brand identity for world-traveler and photographer, Collin Hughes.
“Collin’s old identity was simple, yet worked fairly well in context. However, it lacked a certain level of elegance, and was composed of only a logo and business card.
“The identity was designed with three goals in mind. First, it must feel more sophisticated than the previous iteration. Secondly, in order to attract more commercial work, it must demonstrate professionalism, creativity, and control to prospective art directors. Thirdly, feel more in line with the style and quality of Collin’s work.
“The new identity touches on all three goals, and further serves as a vehicle to display Collin’s work in print mediums.”
Designed by Anthony Lane