“The largest Allstate franchise in the country, Ted Todd Insurance came to us with an interest in staying ahead of the competition, which resulted in an overhauled brand and website. We worked alongside an awesome father/son team who really let us work our revamp-magic to help them remain an industry leader in the insurance game.
“Staying in line with their existing brand and color palette, we brought forth a fresh and overall better version of the existing visual identity. But we really let loose on the website, where we added a great deal of personality through iconography and photography. (In fact, our big icon set for Ted Todd was published in Pictos.) The website was also full-width and responsive, pushing tech norms for the insurance industry.”
Designed by Focus Lab