‘NZ Wealth is the first financial advisory service in New Zealand to obtain Cefex accreditation from the US’s Centre for Fiduciary Excellence. Fiercely independent and proudly research-based, NZ Wealth came to Strategy for a new brand to better reflect their unique position.
‘The first challenge was to develop a new name. We chose Consilium, a Latin word meaning ‘plan, wisdom or advice’, which perfectly reflects their business approach for their clients. We set it in a classic-meets-contemporary typeface. This is supported by an authoritative mark and a rich purple brand colourway.
‘Managing Director, Scott Alman believes the new brand achieves the perfect blend of academia and innovation. “Our new brand supports our business perfectly as we continue to build trust through providing evidence-based solutions and advice.”’
Designed by Strategy