“Murray & Company came to us with a challenge. They wanted to cement their local position and expand internationally; however, their audience lacked understanding of what they offered or even where they sat in the investment industry.
“To grow, Murray & Company needed a singular, consistent brand that portrayed them as well-connected and action-focused. To start, we shortened the name to Murray & Co. and set it in a classic serif font. We created a symbol of overlapping circles to suggest a worldly view based on the idea of connecting clients with sound financial thinking. A deep teal colour was chosen to create a distinctive, professional feel, and use of debossing and foiling techniques to refine the overall brand. ”
Designed by Strategy