“Identity work for d.tales, a Dubai based independent furniture shop specialising in Scandinavian/Nordic brands such as Muuto, Hay and Zero–Lighting.

“The logo is a simple wordmark of the name communicating the same kind of utilitarian design that are a feature of many of the brands stocked. The punctuation in ‘d.tales’ changes, a subtle nod to the idea of the devil being in the details.

“The brand look and feel is brought to life through a series of simple line illustrations showing different key products by a range of designers as well as a bold tone of voice that doesn’t take itself too seriously.”

Designed by Ryan Miglinczy