Flamenco is a type of dance with a clearly set visual imaginary. But, as long as Flamenco can be replayed, this imaginary can be reinvented.

Ana Pérez performs the Art of flamenco dance with her own style, adapting it to the modern times. That’s why she asked us to develop an image out of the usual clichés. A modern logotype, easy to identify, with elements and colors that are coherent with flamenco tradition, but modernized.

And a set of images that tell the story of La Tacones (heels). And who is this girl? Heels is Ana, but La Tacones is also all those girls who feel dancing deep in their souls. History tells the rest. Tacatá.

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