“Dollop has been serving Chicago since 2005 when they first opened in Uptown. Since then, the company’s grown, and Dollop now has locations across the city.

“We created a cohesive and flexible identity system that could be adapted to each store, starting with the logo, whose simple forms can be easily moved and manipulated to create new unique marks. The type system balances clean, modern shapes with humanist elements, and a minimalist palette provides a fresh canvas that can take on the character of any environment. Finally, we designed stationery, signage and menu systems, accented with custom, hand-drawn illustrations, to bring the brand to life.”

Designed by Firebelly