“Dosmares is a surf & skate shop, the first one with its own e-commerce store fully operative in Uruguay. It ships all over the country. “Dos mares” means “two seas” in Spanish. One sea is the one that we all know, the one where surfers surf. The other, more metaphorical, is the asphalt sea where skateboarding is practiced.
“The representation of this meaning is visible in the logo, which is a number two lying on its side whose counter-form represents the shape of a sea wave.
“The whole Identity is based upon abstract illustrations and hand-written typography, all related to the mix of surf and skate culture.”
Designed by re-robot