“Establishing the identity of a business that specializes in pet adoption and sells products for cats and dogs. Proud partner of SPA de Québec, this next-gen pet store offers a vision of adoption that is both tender and playful. Continuous fluid lines of white, blue and sea green come together to fluidly depict a stylized cat here and a dog there. With the dots, these threads also serve as artful mapping of a pet’s trajectory in a visual context designed to convey feelings of bonding and empathy and to shine a light on all the joys these little furries bring into our everyday lives.”

Designed by Agency lg2