“This project started off with my brother’s wish to brand his flickr account with a new logo. When the idea developped I pushed it further to create a more complete graphic system as if a photographer had commissionned the work.
“It began with the idea to design an abstract shape with his initials (FO) that would look like a camera symbol. Once found the right balance in that shape I built a dynamic or “liquid” identity around it. The result is a strong graphic mark that is sufficient to itself, works on multiple formats and allows playful possibilities.”
Designed by Julien _