“Frank Dandy is a Swedish underwear brand, known for its bold, colorful and humoristic designs. When the company released its first collection in 2003, it became an immediate success. Frank Dandy challenged the single-color underwear market and revolutionized the industry. Today, the market situation is very different. Patterns alone are no longer enough to build a strong brand. Frank Dandy consulted Kurppa Hosk to help define a new and differentiating brand position and a contemporary look and feel.”
Designed by Kurppa Hosk