“Hostrup-Pedersen & Johanson has been the favoured lithography atelier for internationally renowned artists during the past 30 years. Søren Ellitsgaard has taken over the time-honoured lithography company and asked e-Types to develop a new strategy and visual identity.

Behind the new identity lies the fusion of a long and proud handicraft tradition with a modern business. A business that daily sees some of the most innovative artists in the world come through their doors.

Hostrup-Pedersen & Johansen’s new identity was launched at the Art Copenhagen in September 2006. For the occasion, e-Types designed a newspaper that the lithographic atelier handed out for free during the Art Fair.”

Designed by e-Types