“Designing the visual brand of Hotel Stage, a stylish community-based hospitality concept that defined itself as a work in progress was a challenge. Standing in an area occupied by several hotels, the final solution for its visual identity was to project a simple and contemporary identity that would enable it to stand out boldly from the crowd. Concurrently by emphasising ‘Stage’ it retained its concept of the hotel as a stage in the community to launch events, traveller’s tales, etc.”

Designed by Toby Ng