“Kooshoo is a line of ethically sourced yoga accessories. The company’s first venture focuses on headbands, selling a range of products intended to encourage individual expression.
“Kooshoo approached Working Format at the infancy of their company, leading to a strong collaboration and role in many aspects of their launch, including the selection of product colours. The products emerged alongside the brand development, allowing us to develop a careful strategy, build concepts, art direct illustrators and plan the design applications in a way rarely possible. The brand and packaging references Kooshoo’s ethical priorities and evokes relationships to Greek Mythology.”
Designed by Working Format