“Sport BC is the non-profit sport federation representing over 60 Provincial Sport Organizations in BC. Sport BC offers services to grow the landscape for organized sport in BC.
“For the launch of the Sport BC brand, Karacters Design Group commissioned a custom typeface to underpin the new brand identity. The ultra heavy letters were designed to be layered on top of colorful sporting images, obscuring the athletes faces. The effect gives images an ‘everyone’ quality, suggesting the athletes could be anyone.”
Designed by Working Format